SaaS companies
A marketing site with twenty pages that sell and two thousand that explain. The two need different treatment, and most audits treat them the same.
ecommerce stores
Ten thousand product pages generate ten thousand of every finding. The fix is in the template, and the proof is in the categories.
local businesses
Small sites have small problems and small data. Here is what is worth fixing on twenty pages, and how to know with numbers that low.
B2B services firms
Your site's job is to make a stranger book a call. Here is what gets in the way of that on the page, and how to measure a change when there are forty visits a day.
marketplaces
The site is mostly pages you did not write. Deciding which of them Google should see is the whole job, and it is a decision you can measure.
publishers and content sites
Ten years of posts and a template that changed four times. The findings are in the archive structure, and the drops are usually not what they look like.
law firms
Practice areas multiplied by offices is a template, and the template is where the findings live. Here is what to fix and how to know it mattered.
real estate and estate agents
The inventory turns over monthly and the site is measured on what survives it. Build the pages that stay, and let the listings leave cleanly.
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