How to check if ChatGPT mentions your brand
Typing your own name into ChatGPT tells you it knows you exist. The question that matters is whether it names you when nobody has.
How to get cited in Google AI Overviews
Shorter than you would like, because most of what is written about this is guesswork dressed as method. Here is the part that is actually documented.
How to find orphan pages on your site
A crawler cannot find a page nothing links to, which is exactly why a crawl alone will never list your orphans. You need a second list to subtract from.
How to fix duplicate title tags across a site
Four hundred pages with the same title is one bug, not four hundred. Fix it where it is made.
How to find and fix broken internal links
A broken link is two problems: the page that is gone, and every page that still points at it. Fix it at both ends.
How to prioritise SEO issues by impressions
An audit sorted by severity puts a critical error on a page nobody visits above a warning on the page that pays the rent. Sort by what is at stake instead.
How to set up Google Search Console for a new site
Twenty minutes to set up, then patience. Here is what each step is for, and how long the empty charts stay empty.
How to tell if a Google update hit your site
A drop on the day of a core update is suggestive, not conclusive. Here is how to tell your site's story apart from the season's.
How to write meta descriptions Google keeps
Google rewrites the majority of descriptions it shows. The ones it leaves alone have something in common, and it is learnable.
How to catch SEO regressions after a deploy
The release that dropped a noindex on every page passed its tests. Nothing in the build checks what Google will see, so something after it has to.
Try it on your own site, free
The whole audit of every website you add, no card and no expiry. Pay only when you want the proof.