How to fix it
Give each page an H1 describing its own subject. The repeated text usually belongs in a smaller heading or the logo.
When it is not a problem
A logo marked up as an H1 on every page is the classic cause and is a template fix. Two articles with the same headline are a different, editorial problem.
How Rankelle handles it
- SeverityInformational. Often correct as it stands, and reported so you can see the pattern rather than so you can clear it.
- DetectionDetected by comparing pages against each other after the crawl finishes, because no single page can show it on its own.
- GroupingEvery page with this finding under the same URL pattern becomes one cause, with a confidence taken from how much of the pattern is affected. 400 of 400 is a template; 6 of 14 is phrased as a question. Causes are ranked by the impressions behind their pages.
- LandingThe affected URLs stay under cheap watch. When this finding is gone from all of them, the fix is marked landed without anyone reporting the deploy.
- VerdictAt landing, comparable untouched URLs are frozen as a control set. Twenty-eight days later the two are compared, and the fix can come back as having done nothing — all four verdicts reach the report.
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