Rankelle

Only one page links here

Exactly one other page links to this one. Search engines read the number of internal links as a measure of how much the site itself values a page; one link is barely a vote.

How to fix it

Link to it from two or three related pages where the reference is natural — a related-articles block, a category page, or the body of a page on the same subject.

When it is not a problem

Some pages deserve one link: a privacy policy, an old announcement. The finding is worth acting on for pages you want to rank, and safe to leave for pages you do not.

How Rankelle handles it

  • SeverityInformational. Often correct as it stands, and reported so you can see the pattern rather than so you can clear it.
  • DetectionDetected by comparing pages against each other after the crawl finishes, because no single page can show it on its own.
  • GroupingEvery page with this finding under the same URL pattern becomes one cause, with a confidence taken from how much of the pattern is affected. 400 of 400 is a template; 6 of 14 is phrased as a question. Causes are ranked by the impressions behind their pages.
  • LandingThe affected URLs stay under cheap watch. When this finding is gone from all of them, the fix is marked landed without anyone reporting the deploy.
  • VerdictAt landing, comparable untouched URLs are frozen as a control set. Twenty-eight days later the two are compared, and the fix can come back as having done nothing — all four verdicts reach the report.

Try it on your own site, free

The whole audit of every website you add, no card and no expiry. Pay only when you want the proof.