Rankelle

Link goes through a redirect

This page links to a URL on the site that redirects somewhere else. The link works, but every visitor and crawler takes an extra hop, and redirected links are the first thing to break in the next migration.

How to fix it

Update the link to point at the final URL. After a URL change, a find-and-replace across templates catches most of them.

When it is not a problem

Cleaning these is housekeeping rather than rescue. Do it in bulk with a find-and-replace across templates after a URL change, not link by link.

How Rankelle handles it

  • SeverityInformational. Often correct as it stands, and reported so you can see the pattern rather than so you can clear it.
  • DetectionDetected by comparing pages against each other after the crawl finishes, because no single page can show it on its own.
  • GroupingEvery page with this finding under the same URL pattern becomes one cause, with a confidence taken from how much of the pattern is affected. 400 of 400 is a template; 6 of 14 is phrased as a question. Causes are ranked by the impressions behind their pages.
  • LandingThe affected URLs stay under cheap watch. When this finding is gone from all of them, the fix is marked landed without anyone reporting the deploy.
  • VerdictAt landing, comparable untouched URLs are frozen as a control set. Twenty-eight days later the two are compared, and the fix can come back as having done nothing — all four verdicts reach the report.

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