Rankelle

Redirect lands on a page that does not work

This URL redirects to a page that returns an error. Anyone following an old link or search result ends up on an error page after a redirect, which is worse than the error alone.

How to fix it

Point the redirect at the live replacement page, or remove it and let the old URL return its own 404 or 410.

When it is not a problem

A redirect to a 410 can be intentional, marking a page as gone on purpose. What this finds is the redirect nobody revisited after its destination was also removed.

How Rankelle handles it

  • SeverityWarning. It costs traffic or clarity without stopping anything, which is where most real work lives.
  • DetectionDetected by comparing pages against each other after the crawl finishes, because no single page can show it on its own.
  • GroupingEvery page with this finding under the same URL pattern becomes one cause, with a confidence taken from how much of the pattern is affected. 400 of 400 is a template; 6 of 14 is phrased as a question. Causes are ranked by the impressions behind their pages.
  • LandingThe affected URLs stay under cheap watch. When this finding is gone from all of them, the fix is marked landed without anyone reporting the deploy.
  • VerdictAt landing, comparable untouched URLs are frozen as a control set. Twenty-eight days later the two are compared, and the fix can come back as having done nothing — all four verdicts reach the report.

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