Rankelle

URL is very long

This URL is over 115 characters. Long URLs get truncated in search results and shared links, and usually mean tracking parameters or a whole title has been packed into the address.

How to fix it

Shorten the slug to the few words that describe the page, and strip parameters that do not change what the page shows.

When it is not a problem

Length alone breaks nothing. A long URL on a page nobody shares is fine; the same URL on a page you want quoted and linked is a small, permanent tax.

How Rankelle handles it

  • SeverityInformational. Often correct as it stands, and reported so you can see the pattern rather than so you can clear it.
  • DetectionDetected on a single page while crawling it, then grouped with the other pages under the same URL pattern.
  • GroupingEvery page with this finding under the same URL pattern becomes one cause, with a confidence taken from how much of the pattern is affected. 400 of 400 is a template; 6 of 14 is phrased as a question. Causes are ranked by the impressions behind their pages.
  • LandingThe affected URLs stay under cheap watch. When this finding is gone from all of them, the fix is marked landed without anyone reporting the deploy.
  • VerdictAt landing, comparable untouched URLs are frozen as a control set. Twenty-eight days later the two are compared, and the fix can come back as having done nothing — all four verdicts reach the report.

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